WWE collaborating with Massive 12 Convention for his or her championship sport subsequent month

The WWE is collaborating with the Massive 12 Convention for his or her championship sport subsequent month, because the sports activities leisure firm additional strengthens its relationship with numerous sports activities organizations.

The Dr. Pepper Massive 12 Soccer Championship can be held on Dec. 2 at AT&T Stadium in Arlington, Texas.

As a part of the partnership, the sport’s most excellent participant will obtain a custom-made WWE championship title belt and a co-branded WWE X Massive 12 brand will seem all through the stadium and on the sphere. The Massive 12 Convention and WWE will even collaborate on an unique Massive 12 Championship merchandise line, which can be obtainable on-line and on the stadium’s crew shops.

“WWE is a worldwide model that connects with a wide selection of audiences,” Massive 12 Commissioner Brett Yormark mentioned Thursday. “With this partnership, we’ll combine WWE and its model energy into one of many Convention’s largest moments, additional strengthening the bridge between sports activities and leisure all through the Massive 12.”

WWE, which is a part of TKO Group Holdings, is not any stranger to such collaborations. Final yr it reached a cope with the SEC and its faculties for {custom} title belts.

In 2021 the corporate struck a multi-year partnership with Main League Baseball to create MLB-inspired WWE Championship title belts and equipment that includes the logos of all 30 MLB Golf equipment from round North America. In August WWE introduced the same cope with the Nationwide Soccer League for NFL-inspired WWE legacy title belts with the official colours and branding of all 32 groups.

The announcement with the NFL got here after Kansas Metropolis Chiefs quarterback and Tremendous Bowl LVII MVP Patrick Mahomes posted a photograph of himself on Twitter in February holding the Vince Lombardi trophy in a single hand, and a WWE belt within the different. The publish at the moment has greater than 24 million views.

By working with the WWE, the Massive 12 is getting access to the corporate’s formidable social media presence.

WWE has additionally taken the chance search for potential future wrestling superstars on the school stage, creating the “Subsequent In Line” program in 2021 to offer school athletes with an avenue to discover a doable profession with WWE.