LVMH-owned Berluti introduced it is going to design Group France’s uniforms for the opening ceremony of the 2024 Olympic and Paralympic Video games in Paris, the model introduced Thursday.
In July LVMH introduced a landmark “premium partnership” with the Olympics that can even see manufacturers together with Louis Vuitton and Dior design uniforms for Group France, whereas excessive jewelry label Chaumet will produce the event’s winners’ medals.
LVMH has additionally introduced sponsorship of three French athletes set to star on the Olympics: world champion swimmer Léon Marchand, European champion in creative gymnastics Mélanie de Jesus dos Santos, and Olympic gold-medalist fencer Enzo Lefort.
The luxurious group has more and more regarded to profit from associations with elite sports activities groups, competitions and athletes. On the opening night time of the NBA season in October, Louis Vuitton dressed LeBron James of the LA Lakers — who additionally featured in a billboard marketing campaign for the model — within the “Damoflage” jacket and “Speedy” bag from Pharrell Williams’ debut assortment.
The model additionally partnered with the Balon d’Or ceremony — the celebrated annual awards ceremony which honours the world’s finest female and male footballers of the 12 months — designing a bespoke monogram trunk to deal with the trophy gained by Lionel Messi in late October.
Additionally in October, Louis Vuitton introduced its return as title sponsor and associate of the 2024 Americas Cup, crusing’s elite competitors.
In the meantime, Berluti’s ongoing partnership because the “class associate” of the Alpine F1 crew will probably be on show this weekend on the blockbuster Las Vegas Grand Prix.
Be taught extra:
Case Research | Vogue’s New Guidelines For Sports activities Advertising and marketing
Capitalising on sport’s hovering business and cultural relevance is turning into a major focus for vogue manufacturers. Successful sports-marketing methods as we speak hinge on constructing long-term, collaborative partnerships with athletes and organisations that resonate with a model’s goal customers, as consultants in BoF’s newest case research clarify.
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