Right now, PATH, the main sustainable water model on the intersection of tradition and sustainability, pronounces an thrilling partnership with world celebrity Travis Scott’s Cactus Jack. Because the official water for Travis Scott’s extremely anticipated Circus Maximus Tour, which kicked off on the sold-out SoFi Stadium present in LA, PATH will present custom-designed, reusable aluminum water bottles that encourage followers to #refillit, adorned with Cactus Jack Utopia designs. The collaboration may also characteristic ticket giveaways in choose markets.
“PATH is thrilled to accomplice with such a visionary like Travis Scott and his modern Cactus Jack model,” stated Shadi Bakour, Co-Founder and CEO of PATH. “Travis is an enormous supporter of PATH, and we knew it was necessary for us to collaborate on this tour with one of the vital outstanding and influential music stars of our time. His devoted fan tradition is unmatched and has super attain, together with shared rules of selling sustainability which makes this such a powerful collaboration.”
PATH has constructed a status for its disruptive collaborations, aiming to attach with its neighborhood throughout key cultural moments. Partnering with Travis Scott, who stands on the forefront of music and tradition, aligns with PATH’s mission to carry sustainability to the forefront. This partnership provides to their portfolio of collaborations with elite manufacturers corresponding to Self-importance Truthful, BMW, Spotify, Zegna, EMPIRE, and others.
PATH has pioneered the reusable packaging motion, striving to eradicate single-use plastics, a dedication mirrored in its mission and previous collaborations. Through the years, PATH has prevented over 350 million single-use plastic bottles from polluting our oceans and landfills.