Just like the real-life exhibition, Gucci’s new initiative with The Sandbox lets guests discover the model’s historical past.

Whereas the hype surrounding the metaverse appears to perish, the well-known Italian luxurious style model Gucci is doubling down on its digital actuality technique with a brand new initiative in collaboration with The Sandbox (SAND), a blockchain-based gaming platform.

In a weblog announcement on Nov. 8, 2023, The Sandbox mentioned the brand new Gucci Cosmos Land immersive hub will permit its guests to discover “many years of iconic designs, providing a fascinating exploration of their origins.”

“Set inside a reimagined London completely for Gucci, this journey is a tribute to the model’s beginnings and an homage to its enduring creativity.”

The Sandbox

By exploring every part of the exhibition, guests can be taught a novel facet of the Gucci story, from its ideas since its founding in 1921 to its inspirations and creativity, The Sandbox mentioned.

SAND jumps 7% as Gucci launches Cosmos Land experience - 1
Gucci’s digital exhibition on The Sandbox | Supply: The Sandbox

As a part of the initiative, The Sandbox gamers can customise their avatars with new skins impressed by the Gucci Cosmos exhibition, together with a glance from Inventive Director Sabato De Sarno’s debut style present.

Following the announcement, SAND worth briefly jumped 7%, surging to $0.41, as per information from CoinGecko.

SAND jumps 7% as Gucci launches Cosmos Land experience - 2
Gucci skins for digital avatars in The Sandbox | Supply: The Sandbox

For Gucci, the most recent exhibition is one more try to dive deep into the metaverse trade because the Florence-based style home has already made a foray into the but nascent market.

In October 2022, Gucci grew to become the primary main style and luxurious model to safe digital land on The Sandbox. The style home additionally launched Gucci Vault, an experimental space for non-fungible tokens (NFTs), classic items resembling Gucci luggage, and up-and-coming digital builders in The Sandbox.

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