Melanie Bender, the primary CEO of Hailey Bieber’s skincare model Rhode, has left the corporate, The Enterprise of Magnificence has realized.
Bender left Rhode final month, the model confirmed. Bender joined Rhode in October 2022 after serving because the founding president of skincare line Versed. She was introduced on by Bieber to scale the rising model after its June 2022 launch. Underneath her tenure, the model launched color cosmetics and expanded internationally in seven world markets.
“We’re extremely grateful for the whole lot Melanie has contributed to Rhode throughout her time with the corporate. We want her nothing however the most effective sooner or later,” the model stated in a press release to The Enterprise of Magnificence.
Impressed by the success of Rihanna’s Fenty Magnificence and Selena Gomez’s Uncommon, newer celeb labels have more and more regarded to established magnificence executives to professionalise their manufacturers past their well-known founders. Harry Types’ Pleasing appointed former Goop government Shaun Kearney as CEO in July, whereas Tracee Ellis Ross’s Sample Magnificence introduced on former Savage X Fenty government Christiane Pendarvis as its co-CEO in October.
Rhode has seen a number of different C-suite government departures since its inception. Claudia Allwood, Rhode founding CMO, left final yr after becoming a member of in October 2021 and Iván Saragusti, the model’s founding COO, departed in January 2022.
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