Social media analytics agency Launchmetrics has launched its annual magnificence enterprise rating, with Mac within the prime spot because the 12 months’s buzziest model.
Launchmetrics mentioned that Mac generated $471 million in Media Impression Worth (MIV), a proprietary metric that gauges media attain, engagement and influence, up 21 % from the earlier 12 months.
Influencer placements have been the highest contributor for Estée Lauder-owned Mac, with 53 % of MIV coming through partnerships. One influencer, Bailey Sarian, is alleged to have generated $5 million in MIV for Mac alone.
Dior and Charlotte Tilbury are in second and third place, with $389 and $355 in MIV respectively. Uncommon Magnificence, fronted by Selena Gomez is one other winner, with Gomez’s personal posts and content material garnering $16 million in MIV, whereas the influence of Rihanna’s look on the Tremendous Bowl is famous as a boon for her LVMH co-owned line, Fenty Magnificence.
Study extra:
Checking In on Instagram’s Threads
Utilization is creeping again up, however lots of the greatest magnificence and trend manufacturers and influencers are nonetheless taking a wait-and-see method to the platform.
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